A good question.
I have documented some of my emulator experiences in
I just checkd, and my laptop has MemuPlay and MultiMemu installed on, both free with game ads. The Multi-Memu is useful when you need several emulator images, working cross-version on test Companions.
My desktop PC runs BlueStacks 5, also free with ads, but the ads are on the side, where I can clip around them when making demo runs.
I don't bother with AIStarter. Search the Web for Wallace and Grommit The Wrong Trousers for what I think of the AIStarter startup sequence.
P.S. Regarding GenyMotion, I have used that in the past, but it required a different apk file for the Companion, names emulator.apk, due to some low level architectural difference in that emulator documented in the FAQ. Life's too short for that.